Such stories were also more likely to feature women in traditional, rather than professional, roles. Studies by the Global Media Monitoring Project, begun in 1995, found women reporters more likely to be assigned soft-news stories about entertainment, arts, and culture.

Hard news generally concerns issues, politics, economics, international relations, welfare, and scientific developments, whereas soft news focuses on human-interest stories and celebrity. By contrast, soft news usually centres on the lives of individuals and has little, if any, perceived urgency. Traditionally, so-called hard news relates the circumstances of a recent event or incident considered to be of general local, regional, national, or international significance. Although the term soft news was originally synonymous with feature stories placed in newspapers or television newscasts for human interest, the concept expanded to include a wide range of media outlets that present more personality-centred stories. Soft news, also called market-centred journalism, journalistic style and genre that blurs the line between information and entertainment.

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